Our foundational brand work pinpointed the unique, proven way that International helps its customers move their businesses forward — and the ways it would need to better meet its customers in the future. Driven by these insights and the brand’s expanding reach and growing diversity of touchpoints, we defined a holistic toolbox, in which each element reinforces the sense of intentional craft and quality that permeates International. As well as reinforces the essentials that makes International International.

From a bespoke typeface and a refined color palette drawn from the language of the road to both digital and physical touchpoints, each facet is chosen to be complementary to the whole. It all adds up to an experience that is uniquely and unmistakably International.